What a cute ad to start writing about. Over the years the advertisers have learnt to use and tweak this emotion of 'sweet innocent romance', be that be the Cadbury 'Shubh Arambh' ad or this one. I mean come on, who doesn't like to be remembered of the first time they had butterflies in their stomach watching someone special?
The background and ambience of the ad speaks Diwali, lights, decoration, sweets and ofcourse clothes. The ad has a sweet young girl who is talking about her brother's cute friend, who considers her as a little girl and refers to as 'chutki'. When one day, in the Pantaloons store, while shopping for Diwali, he catches a different look of hers and falls for her. That's how Pantaloons change the way you look and how people look at you ;)
However, I was a bit unconvinced that later in the ad, chutki's brother asks her and the cute friend to go on their own separately. BECAUSE, Indian brothers (no matter which caste or region they belong to) are so protective of their sisters, may be it's the changing times.
Overall the ad is cute and leaves a smile on my face. I wish there was a series of it, starting with this ad as to what happened next.
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