Click to watch the ad
wait......let me just wipe off my tears that came while watching this ad..sob sob 😢
Ok..so let's get started.
The ad says " stepping into your father’s shoes is not just about growing up, it's also about becoming a ‘father' to the man who once brought you up".
In short, be a father to the man who bought you up as thats the time when they need us the most.
Firstly, the brand Raymond is almost as reliable as a Father. I rememeber watching its ads even as kid so it's that old and traditional. Raymond ads have always been on the emotional side and tried to impress the audience that ways. This one in particular has so many positive reviews, most of them acknowledging that it is emotional.
HOWEVER, the irony is Raymond's current CEO, Mr. Gautam Singhania, had a legal fight with his father, Vijaypat Singhania, over company ownership earlier. I mean do they even watch their own ads?
The ambience of the ad is typical raymond and the melodious music also remains the same. A handsome man and a son playing together, even though the father is tired after returning from work, he accepts to play with his son. The son, when grown up, reciprocates the same to his father.
We Indians are more emotional than rational, so influencing the buyer at an emotional level will work well with the advertisers, especially when featured with parents, its a bang on.
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